Your story is your strategy. It’s time to put it to work.
How your brand communicates (or, ahem, doesn’t communicate) sets the tone for all of your interactions—with customers, clients, partners, donors—even employees. But communication takes time and expertise to do well.
That’s where I come in.
I work with individuals, higher ed institutions, nonprofits, entrepreneurs, and businesses to build and implement communication strategies, from email and ad campaigns to online content to print publications.
Knock out that project in one week. Book a one-and-done session today.
My writing includes:
Higher ed marketing and branding
From viewbooks to video scripts and everything in between
Articles and blogs
Content and thought leadership in print and around the web
Website rethinks
Launching new sites and refreshing old ones
And more
Digital and print ads, email campaigns, annual reports, you name it
My process mixes logic + creativity.
1.
The big picture
Through conversations with you and your team, I’ll listen and learn. (What am I listening for? Mostly the highs and lows—strengths and pain points.)
2.
Connecting the dots
I’ll use my industry know-how to find themes and patterns in how your brand’s story connects to your organization’s communication needs.
3.
Research + writing
This is where I do a deep dive, looking at competitors and researching your client base so I can help your story pack a punch.
4.
A story and strategy you can own
Writing is an iterative process—which means I’ll work with you and your team to incorporate feedback into the final product.
“Jen is a wizard with words… I have never ceased to be impressed with her innovative ideas, openness to change, and her unique ability to translate complex ideas into concepts that are beautiful and accessible to everyone.”
— Katie Elliott, higher education and workforce development professional
Jen Gose Story Strategy 